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The Coca-Cola Kid
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
Release : | 1985 |
Rating : | 5.9 |
Studio : | Australian Film Commission, Cinema Enterprises, Grand Bay Films International Pty., |
Crew : | Art Department Assistant, Art Direction, |
Cast : | Eric Roberts Greta Scacchi Bill Kerr Chris Haywood Kris McQuade |
Genre : | Drama Comedy Romance |
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Rating: 8.3
Reviews
Simply Perfect
Memorable, crazy movie
In truth, there is barely enough story here to make a film.
Exactly the movie you think it is, but not the movie you want it to be.
In some ways "The Coca Cola Kid" may be the weirdest movie famously bizarre Serbian filmmaker Dusan Makavejev ever made.At least with his most out there material such as "WR:Secrets of the Organism" and "Sweet Movie", there was a sense that a sure hand was behind all the mayhem on screen. Even if you didn't get it you knew it meant something or had some purpose.The Coca Cola Kid is a movie without purpose. It is one of those obscure '90s movies that assumes a left-field plot guarantees a worthwhile story. It doesn't.What amazes me is that a filmmaker with such an indelible style as Makavejev was responsible for this yawnfest. Any filmmaker could have made it.The film stars Eric Roberts as a weird, unknowable executive who wants to find out why a town in Australia doesn't use Coke products. So he travels all the way from America to the bush to solve this life altering mystery. There he meets a young lady played by Greta Scacchi who wanders through the movie like a dense Susan Sarandon. She has a daughter played by a pretty bad child actress, and they have a weird bathing scene together which is probably the only reason anyone today would watch this mess.I didn't care at all about anything that happens in this movie. I didn't care about the characters, and some of the comedic subplots or side characters were just boring and stupid, like the hotel busboy who is convinced that the Eric Roberts character is really a secret agent for no reason other than that the movie needed comic relief in those scenes. If you are going to have a buffoonish character who the audience should laugh at, it helps to actually have some sense of why or how the character arrived at their misunderstanding. Are they crazy, or stupid, or both? The character appears to be neither, so it seems totally forced and unbearable every time he is on screen.The Coca Cola Kid may be an even bigger mystery than Sweet Movie, but the mystery is not contained in the material, it was there at inception: why did Makavejev make this mess?
This is a marginal movie, easily forgettable among a large string of low budget movies trying to cash in on the early American interest in Australia in the mid-1980's. If it has a true failing, it is in being considered a comedy, which I feel it isn't. It is closer to a drama, a story of a supremely confident man being thrust into a world he has no real understanding of.The acting is actually quite good, and the odd little twists that his journey takes are truly enjoyable, but it gets bogged down in clashes of dueling pride, of a lack of even the most minimal attempts to understand the Australian culture, and a penchant for using nudity to move the movie along. There are numerous questionable characters, people that seem to be in the movie simply to provide a momentary diversion from a real plot. It does manage to steer around several bits of stereotyping, such as presenting an Aborigine musician who never flinches at being patronized, even flippantly handing over a business card advertising his services.The visuals are wonderful, including one of the most spectacular sunrise shots across the Outback. The movie does a wonderful job of showing bits of the mixture that Australia is, including a roving patrolman riding a camel, and trying to address the great question - "What is the pure Australian experience?". If they had found a way to fill the movie with more of these moments, it might have been far better.I'd recommend this movie for one of those nights when nothing else seems right. It's a decent time passer, but shouldn't be taken too seriously.
There is an absurdly wonderful quality to this quiet little piece. To call it a straightforward romance is ridiculous! It's weirder than that, and just terrific. Rent it on a snowy Saturday and curl up with a bag of cashews to watch one of the oddest little gems. Eric Roberts is wonderful, and although Greta Scacchi isn't quite as memorable here, there's a shot of her unclothed from the backwhen the air is filled with feathers that is.
I love Eric Roberts but what is this movie about? I know what the premise is about but dam was this movie horrible! Eric is a strong talent in this dark-comedy but I swear that song is the only thing I really liked! I just bought the movie for Eric and that awesome song! The song gets 4 stars but the movie out of 4 star gets a 1/2 star. Love ya Eric but this was not for me!