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The Hucksters
A World War II veteran wants to return to advertising on his own terms, but finds it difficult to be successful and maintain his integrity.
Release : | 1947 |
Rating : | 6.7 |
Studio : | Metro-Goldwyn-Mayer, |
Crew : | Art Direction, Art Direction, |
Cast : | Clark Gable Deborah Kerr Sydney Greenstreet Adolphe Menjou Ava Gardner |
Genre : | Drama Comedy Romance |
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Reviews
Good story, Not enough for a whole film
Boring
It's funny, it's tense, it features two great performances from two actors and the director expertly creates a web of odd tension where you actually don't know what is happening for the majority of the run time.
Exactly the movie you think it is, but not the movie you want it to be.
Forget that this film was made in 1947, or about radio advertising. This film is about all tyrannical bosses, liars, and propaganda which have existed years before and after this film was made. This The state of current American politics is sold to the public, much the same way as the Soap was sold in this movie.An aging Gable proves his abilities as an actor in this film. Some comments call his a liar, but by definition, a liar is someone doesn't tell the truth under oath. When you work in a business such as advertising or politics when the best "liar" wins,lying is an asset, not a negative moral judgment. Anything, short of murder is considered OK.I rate this film a 9 because it artfully shows the "huckster" meeting a "real lady" played by Debra Kerr. She is not your average 'war widow" Her husband was a General, she is from English Aristocracy, and has two young children. When the film begins-the two complete opposites clash but fall in love. Perhaps what saves Gable, and makes him attractive to Kerr is his four years of service during WWII.Gable has seen men die, and seen fear for one's life which changes his perspective. One of the best lines is when he tells Ad firm boss(aptly played by Adolph Menjou that he saw more courage in the men at Normandy than he saw in the reaction to Sydney Greenstreet who plays the largest client in the firm. Desite Gable and Kerr's differences, and the injection of a very attractive and young Ava Gardner, Gable and Kerr fall in love.The only reason I would not give this movie a "10" is due to the ending. Eventually, all men must make their living, and compromise with your boss or your customers is sometimes necessary. I found the ending a bit too sanctimoneous. In real life, Gable would have taken the job working for a despicable character played expertly by Sidney Greenstreet. Most of us have to face people like Greenstreet's character. The trick is keeping the job to pay the bills and keeping your self respect without running away from the job. There have always been Sidney Greenstreets.
This film is a very cynical look at the advertising business. Gable plays a slick liar who could charm the stripes off a snake who sets out to charm a widow for his own ends. However, over time he grows to hate himself and his sleazy business--ultimately culminating with a confrontation with the revolting and incredibly disgusting Sidney Greenstreet! Speaking of Mr. Greenstreet, he is FABULOUS in the film as the president from a soap factory with no soul. You MUST see the segment when he is first introduced, as it is one of the most memorable and disgusting scenes in the 1940s! You gotta see it to believe it! Also notable is the performance of a young Keenan Wynn as an obnoxious and untalented star. He does a good job of being annoying!
The Hucksters has a lot of good clean fun with the advertising business of the 1940's. Clark Gable, newly discharged from the service, returns to his old haunts as an ad man and finds himself involved with two women, a tyrannical client, and an obnoxious, not too talented radio comedian. This is high class melodrama, and has some pretty good satirical moments, though I don't think that the guys who wrote it were as smart as they thought they were, it's a decent, watchable movie. One can see Gable slipping into middle age here, and though he seems spry enough, he's clearly not the man he was five years earlier, and I couldn't help but feel a little sorry for him. Deborah Kerr and Ava Gardner are attractive if otherwise unremarkable as the women in his life. Sidney Greenstreet does a nice turn as the sinister, demanding client. Keenan Wynn's the one to watch here, as the (so-called) comedian Gable must contend with; and he does a smashing job, managing to be pathetic, sympathetic and obnoxious all at once, not, I imagine, an easy thing for an actor to do. Worth keeping an eye out for: excellent production values from MGM's art department in its glory years. Marvelous sets, expert lighting. The movie is a pleasure to look at, if not always to listen to.
Excellent portrayals by Clark Gable, Deborah Kerr and Sydney Greenstreet and an unusual background of life in the corporate advertising world, make this movie an enjoyable and memorable comedy and romance mix. Also has Ava Gardner playing an important but minor role.