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Turn It Up
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.
| Release : | 2000 |
| Rating : | 4.2 |
| Studio : | New Line Cinema, Paris Brothers, MadGuy Films, |
| Crew : | Art Direction, Production Design, |
| Cast : | Pras Michel Ja Rule Jason Statham Vondie Curtis-Hall Tamala Jones |
| Genre : | Drama Action Crime |
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Reviews
Fanciful, disturbing, and wildly original, it announces the arrival of a fresh, bold voice in American cinema.
Funny, strange, confrontational and subversive, this is one of the most interesting experiences you'll have at the cinema this year.
Through painfully honest and emotional moments, the movie becomes irresistibly relatable
The movie's neither hopeful in contrived ways, nor hopeless in different contrived ways. Somehow it manages to be wonderful
I felt ripped off. With Pras Michel and Ja Rule ringleading this Glitter-turned-rap film, I thought it would real cool. How naive am I? Although none of the actors were terrible (although Ja could do with a few acting lessons... given that its his first time I'll forgive him, but he should stick to what he does best) they're not good either. Pras and his lady-friend are about the ONLY people among the masses that look as though they know what they're doing. Also, what the hell is up with everybody you ever get to see in the film (minus a select few) being killed? And then having an ending that's supposed to envoke sad emotions - you don't feel bad for the people because you didn't care about them in the first place! In conclusion, if you don't like violence or continued use of the word 'n***a' then don't Turn It Up, turn it off! It's no wonder this thing didn't make any money - it grossed less than 1.5 million! 2/10
Turn It Up comes off like a fake Belly, which is a much better film. The gun battles are generic and the cinematography is bland. But Ja Rule as Gage, makes this movie with his peformance. He comes off the flavor that Tupac did in Juice. I don't reccomnded this movie at all.
The movie was decent. But Pras lacks acting ability, which really dragged the movie down some. His total, straight face, no emotion performance was needed during a few scenes but the rest of the movie he needed to show some kind of emotions or at least facial expressions which were not there. Ja Rule did a great job in his first role and had some great lines to work with. Worth renting but not buying.
This is a film where you think the hero is a good person, but he usually does some stupid things that in a moral movie woulnd't be redeemable. But not here. Pras has a fair performance here as a rap star who wants to make it big, legitimately, but he has to worry about his long time record producer, drug pusher and friend (Ja Rule in a not too bad first role), his father who returned after a 12 year absence and his girlfriend (Tamala Jones) who is pregnant. A couple of good points on the black music industry (literaly and figuratively) and a couple of stand out performances are cluttered by a lame excuse for a music video plot. Oh well, I guess you could catch this type of thing here, or somewhere else. Jason Statham is exceptional though as a british drug dealer, but even he can't help much. C+
