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Very very predictable, including the post credit scene !!!

To all those who have watched it: I hope you enjoyed it as much as I do.

Ok... Let's be honest. It cannot be the best movie but is quite enjoyable. The movie has the potential to develop a great plot for future movies

Blistering performances.

Just for once, every so often, it's nice to walk away from razzle dazzle high-tech wizardry and enjoy a straightforward, hugely entertaining film that can stand up on its own merits, without a gargantuan budget, and without several studios working day and night on CG or other effects. If, like me, you find British comedies films normally fit neatly into one of two camps..very good or genuinely terrible, you'll be pleasantly surprised by this little gem. The acting is superb throughout, the storyline is plausible, and the movie rolls along at a steady pace without seeming bloated or skimping on details. The comedy is very much in the detail here, not always in the spoken word or action - which is refreshing to see, and typically British. I'd imagine that this film would appeal to those of us that feel slightly disenchanted with increasingly formulaic Hollywood churn-outs, and those that like a feel-good flick, but can't seem to find one under the groaning mountain of horror films. I realize its 'uncool' to admit to enjoying films of this nature these days. I fully understand that I'd earn far more cool-points by enthusing over the latest cheap zero-storyline hack-and-slash part 8 movie, but I've seen enough of these to honestly say I never want to see another ever again. These days, when life seems increasingly short of laughs, and even escapism isn't catered for, films like this are a welcome relief and a breath of fresh air. Avoid those who'll over-analyse, over-criticize, and otherwise dissect this slice of romantic comedy, and just buy/ rent it. I think you'll be glad you did!

Really loved this film when I saw it at the cinema and loved it even more having watched it on DVD! For me it did everything that a film like this needed to do and more. It was funny, gripping and had really well rounded characters who did a great job at really bringing the whole thing together!I love the ensemble cast too who although large really made it feel like the film was covering a large demographic of people. Im not sure what the budget for the film was but it seemed as if the filmmakers were really getting a lot out of what i would imagine would not have been a massive budget for an independent British feature film. All in all a great watch with a lovable cast and slick direction. for the film deserves a 10/10

I actually got bought this film as a joke! (my flatmate thinking he was funny - think about the title) so I went into it without knowing a thing. I thought it was MAD funny and I actually found myself caring about the lead, James, in his plight to win over the girl of his dreams. (maybe I am a loser after all!) By far my favourite character was the physiatrist who pops up throughout which leads to a BRILLIANT twist at the end I genuinely didn't see coming. The funniest scene is one I can't really describe on here, but look out for a drunken sexual encounter that left me giggling so hard I had to rewind the DVD! Great fun, highly recommended.9/10

Pretty rubbish. That's about the easiest way i can sum this up. James (a loser) hires Ampersand (a pick up artist) to help him snare the girl of his dreams, who then turns out to be selfish and mean. With that, he realises that his best friend (a hot girl) was there for him all along and liked him just the way he was. Not the most original story. Comparisons with the plot of Hitch and Crazy Stupid Love are obvious. But to put this film in the same category as those two would be a grave mistake indeed. I love Independent British films. I love finding hidden gems, or spotting new talent in smaller films, and then watching their careers grow. However, this is not a hidden gem. There are no new talents to be discovered here. The faces we recognise (Richard E. Grant, Martin Compston, Neil Maskell, Colin Salmon, Sheridan Smith, Jill Halfpenny, Craig Conway) can all chalk this one down to 'keeping busy.' They will all undoubtedly continue onwards in their careers and see this as a mere blip. Not sure anyone who was trying to make a name for themselves with this one will be as lucky. Gemma Atkinson, who would have seen this as a chance to put the lad mags behind her and get some credibility comes up short. Here she plays the object of the central character James' desires, but as said, she is revealed to be shallow and selfish. Atkinson doesn't really show any range or charisma, and on the evidence of this wont be working in anything of a higher quality anytime soon. Simon Phillips who plays the loser in the title, James, is quite honestly appalling. He seems to spend most of the film playing a severe caricature of what I assume he thinks is a geek. Every Cliché is present and accounted for. Fat, check, glasses, check etc, etc. He seems to have only two emotions, and both of them appear to involve an OTT gurning facial expression. Although Im sure everyone can relate to the difficulty of finding a partner - the real big problem was that I just didn't like James. Maybe it's because of the way he was written, but I think Phillips performance took me out of what was already a bad film and left me with very little to enjoy from watching it. He over played every scene. The Director, Dominic Burns must be commended for managing to attract the solid supporting cast mentioned earlier, but then immediately berated for wasting their talents with this guff. Any subtlety to be found in the jokes was wringed out of it and replaced with BIG bravado and hammy,contrived delivery. He cant seem to make up his mind as to what this film is? Is it a romantic comedy. (No. It's not romantic. Or very funny.) Is it a balls out gross sex comedy. (No. It's crass, but again, not funny.) Is it an office/Curb awkward embarrassing type chuckle? (No. It's embarrassing, but only because it's not funny.) I feel like I am being harsh, but it's just that I cant think of many positives in this film. It's utterly charmless and quite boring.