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Fresh and Exciting

Awesome Movie

Although it has its amusing moments, in eneral the plot does not convince.

It's a feast for the eyes. But what really makes this dramedy work is the acting.

In my opinion this is an awesome movie, partially because it had quite a great impact on me due to the fact that it depicts what marketing is about what it's capable of. Moreover as it not only has a great and enjoyable storyline filled with plenty of interesting and sometimes thrilling scenes but it goes to another level by having a kind of educational atmosphere and makes you think about the meaning of it all for days, at least in my case. Anyway, if you're interested in how to make people do what you want them to do or you're looking to sell something to certain groups or happen to be into marketing, I definitely recommend watching this, because it's more than worth the time.

I watched this for one reason and I am perhaps ashamed to say it but it was because I think Amber Heard is gorgeous. She isn't always the best actress (though I think she isn't bad) but I just have a huge thing for her. What surprised me was that this little indie romance/dark comedy was actually okay. It was far from amazing and didn't blow me away but honestly I watch so many truly awful indie flicks that I don't make it half way through and this wasn't awful. In fact, it was a unique and well developed concept with some very dark humour and the spin on it using marketing as a driving force and lesson in morality was really well done. The pacing of the film isn't great and often drags just a little bit. The chemistry between our lead stars isn't perfect, it isn't bad but there is some spark missing. I also am not sure they knew what direction or genre they wanted to take this film in and it feels a little jumbled at times. I think with a better director and perhaps screenwriter they could have honed the picture just a little better and made it more impressive. However, for what it is it was fun and worth watching if not mostly forgettable.The aforementioned Amber Heard is the cutthroat Six. She has spent years creating her image and is a power hungry and emotionally void marketing manager. Heard is decent in the role. It isn't her best performance but she does it well. Shiloh Fernandez is okay in his role as Scat. He is supposed to be a brilliant marketing genius who is scatter brained and disillusioned with the advertising world. The problem is that he looks too young and isn't quiet believable in his role. He comes across as someone who just lucked out on a good idea. The chemistry with Heard is again, okay, but could have been much better. The supporting cast includes Kellan Lutz in a darkly comic role as Sneaky Pete. It isn't exactly a tough role but he does it decently. Brittany Snow shows up in a role so small if you sneeze you'll miss it so there isn't any point in even mentioning her. Everyone else plays their role decently but no one really stands out as worth mentioning.Syrup is a satire and there is very few films that do satire well. This does is well. The problem is the potential is really great and it drops the ball frequently. Aram Rappaport is very inexperienced and this film needs a director with more style and vision. I was surprised to see that author Max Barry who wrote the novel the film is based on also co-wrote the screenplay with Rappaport. The entire movie just needed more experience. Now pleasure understand I enjoyed watching it, it just felt unfortunately forgettable. Still it was unique and a good story and the voice over narration scenes breaking the fourth wall worked very well. It was an average flick that showed a ton of potential. I have no doubt the book was exponentially better. 6/10

"Looking at a billboard is supposed to feel like love at first sight but it's not real, it's just marketing and without it you wouldn't even know who you are." Scat (Fernandez) is fresh out of marketing school with no prospects on the horizon until he comes up with an idea for a new energy drink. When he brings it to the attention of Six (Heard) he is excited at the prospect of becoming rich but a double cross changes everything. With the job I have I pretty much watch everything no matter what it is. I usually don't watch the trailers for the movie because I don't like when they give too much away. Doing it that way makes what I watch real hit or miss as far as how good it is. What I have noticed is that the lower budget movies that I haven't heard of are 99% of the time better then the "studio" movies. This is a perfect example of that. I don't know if satire is the right word but the movie to me shows how the marketing industry will do whatever it takes to sell a product and how gullible the public is when it comes to branding. The movie does get a little dark at times but that proves it's point all the more. The movie is entertaining and funny but to me this is more of a statement movie. I could also be reading way too much into it though. Overall, a huge surprise of a movie that I highly recommend. I give it an A-.

Syrup <3This movie is such an amazing piece of art, especially in regards to the marketing world, despite the fact that it can be considered a bit unrealistic or exaggerated image of reality. The fantastic part is, they have portrayed this segment about marketing in such an artistic way that it can be sold as a movie too, cool isn't it? :PAnother amazing thing is that if you really watch the movie for real, not just to kill time, not only you will get its real essence, but so many new ideas too about how things should work in this part of the business. You will also understand what are do's and don'ts of a particular business campaign, which they don't typically write in the books. This kind of stuff you can only learn by the implementation of such ideas in a systematic, cooperate way and you should always be ready to face all kinds of circumstances. Smarter move would be to float these ideas which are feasible, all things considered. Don't just throw an idea on the table just for it being cool or catchy without really considering other factors. I guess I have said too much about the movie, must be sounding boring to you guys, but one thing is sure that you will be willing to watch the movie right after you watch the trailer! That's marketing ;) Moral of the story, image is an image even if you deeply and madly in love with an image or a person with an image, it's not real love it's just an image.P.S. The character of Six reminds me of my boss. I was laughing at remarkable resemblance between both, related to approach, working style and behavior in the office :p