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How sad is this?

Bad Acting and worse Bad Screenplay

According to boxofficemojo.com, Michael Lehmann's "Flakes" raked in all of $778 in revenue when it was released in late 2007. And although one hates to kick a well-intentioned, low budget film when it's down, the truth is that "Flakes" is a cute idea that doesn't really amount to all that much in the long run. In fact, the film is so benign and innocuous that it seems to be evaporating even as you're watching it.Neal Downs (Aaron Stanford) is a struggling musician who works as manager of a little New Orleans eatery called Flakes (owned by Christopher Lloyd) that serves nothing but cold cereal to its loyal clientele. When a rival franchise opens up across the street, Neal's girlfriend, the self-named Pussy Katz (Zooey Deschanel), applies for a job at the new establishment as a means of getting back at Neal for refusing to hire her at his own place.The pro-capitalist vs. anti-capitalist theme that runs through the storyline is halfhearted and underdeveloped at best. Moreover, while the cast is engaging and appealing (especially Deschanel), the undernourished Chris Poche/Karey Kirkpatrick screenplay doesn't give the actors a whole lot of solid material to work with. And even the relatively fresh and novel New Orleans setting isn't exploited as much as it could be for its old-world atmosphere and charm.

Who doesn't love cereal? I had no idea what this movie was about and being surrounded by the "culture", I thought it was yet another movie about pot-heads. I was wrong again! Pleasantly surprised, Flakes dove me into a world of cereal that I have never imagined. A cereal bar! How cool is that? I would love to go to one and have my favorite cereal and listen to gossip from the town's folk. I have to admit that I thought that the idea of a cereal bar was just crazy and could never exist however, upon researching it I've found that there ARE cereal bars! I have to go to one and it is because of this movie! The actors did a good job of portraying regular (and not so regular) people doing what they have to do in a world where everything is so flaky (yep, intended :p). We all experience people that are "fake" or "zoned out" or "uptight", etc. Movies are a reflection of the world and although many movies create improbable situations, the characters that are in them have their real-life counterparts in our everyday, real lives and all over the world. There were some messages in this movie that I got such as the corporate America killings of mom-and-pop shops, the need for people in a relationship to pay attention to one another, the must for more assistance to be given to other's in need, and that cereal is indeed a culture all it's own. I had no idea.Flakes portrays a character that sells old and discontinued cereals to the cereal bar. That seems like a bit too much however, I do know that uncoated cereals can last for years and years without losing too much of their shelf-life. I personally would not try to eat such old cereal however, there are people that would and this movie caters to that. Bravo! I do have to admit, the part where Neal made that all chocolate concoction for the cussing customer made my mouth water! I paused it, made Coco Puffs and unpaused it!

Unfortunately, this movie, which to some degree was about staying true to yourself, was shallow and left me wanting. The characters were fairly one-dimensional -- either anti-establishment and cool or pro-business with a pocket protector and glasses. The main characters were fine, but fairly predictable. Christopher Lloyd played his usual role, and the guy from the OC appeared to play Randall Pink Floyd from Dazed and Confused. Ironically, although much of the plot was about not being fake, everything about the movie from the setting to the dialog appeared contrived. I can't say I laughed, cried, smiled or even thought very hard. It didn't even make me want to eat cereal.

Just saw this at the SXSW film festival and found it pretty damn fun. The dialog is kludgey in spots, and I'm not sure they sold the romantic relationship between the two leads well enough, but there are some funny, clever moments with the main story about the competing cereal bars, and the concept itself I thought was fun. Christopher Lloyd has a few nice moments here and there. Deschanel is a blast as always. A curious thing to note, but I liked the set design/art direction quite a bit. Gave the competing venues a real personality of their own. There's still no word on distribution, but I'm hopeful that a good reception at SXSW will give it some momentum in that direction.