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The Persuaders
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
| Release : | 2004 |
| Rating : | 8 |
| Studio : | |
| Crew : | Director, Director, |
| Cast : | Richard Frank |
| Genre : | Documentary |
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Reviews
Highly Overrated But Still Good
As Good As It Gets
In truth, there is barely enough story here to make a film.
Strong acting helps the film overcome an uncertain premise and create characters that hold our attention absolutely.
