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A lot more amusing than I thought it would be.

It's not great by any means, but it's a pretty good movie that didn't leave me filled with regret for investing time in it.

There are moments that feel comical, some horrific, and some downright inspiring but the tonal shifts hardly matter as the end results come to a film that's perfect for this time.

The story, direction, characters, and writing/dialogue is akin to taking a tranquilizer shot to the neck, but everything else was so well done.

Quick, snappy script. Joan Blondell is "Angela", the daughter of the toothpaste king. Her dad refuses to let her work at the company, so she goes to work for the competitor. She and Glenda Farrell had both been in the biz for some years, along with Grant Mitchell (he has hair in this one!) and muttering, stuttering Hugh Herbert. Quite a coincidence with a writer and one of the actors - a writer is F. Hugh Herbert, and one of the actors is Hugh Herbert... not sure where that fits in; according to IMDb, they have different but close dates of birth. This plot seems to have been re-used in Carol Channing's first credited film role "First Traveling Sales Lady" in 1956, about 20 years later! That one is also a fun film. Watch for Hattie McDaniel here, in a quick 30 second bit part. The girls scheme and run end games around the men. They also mention that the Secretary of Labor is also a female, which was actually true. Frances Perkins actually WAS the secretary of labor from 1933 - 1945, under FDR and Harry Truman. the credits, the story, and the script has the feel of a pre-code film, but this was made in 1935. Bert Roach is in here in a small part - he had been around during the silents. Directed by Ray Enright, who had ALSO been around during the silents with Mack Sennett studios, so he was in Hollywood right from the beginning of the film industry. Check it out... it's a fun one! kind of an abrupt, quick end, but its still fun to watch.

Twitchell's toothpaste is in an uproar....There's a new flavor in town, and it's dropping Twitchell's sales like gangbusters. The reason? The breath freshener is flavored with cocktails! Yes, you can get rid of the onion smell from your morning omelet by covering it up with the smell of various cocktails. Prohibition is over, so anything goes, I guess, and guess who the sales lady is: Old man Twitchell's own daughter (Joan Blondell) who is furious with papa for not giving her a job. The old sexist (Grant Mitchell) doesn't believe that women belong in business, and Joan is out to prove dad wrong. While on the road, she meets Twitchell salesman William Gargan who is her rival by day, but after 8, business no longer matters, well so they tell each other.Then, there's drug store owner Glenda Farrell who earlier turned down the cocktail toothpaste and finds that Twitchell's is collecting dust on her shelves. It all culminates in Chicago at the latest drug store convention where rivals Blondell and Farrell go to to toe over Gargan with wacky inventor Hugh Herbert befuddled over all the toothpaste intrigue going on underneath his "woo-woo" spouting lips. Behind the scenes, Mrs. Twitchell (a delightful Ruth Donnelly making more out of a small part than what was originally there) encourages her daughter to give Mitchell the run for his money, something she's wanted to do for years.Of course, alcoholic toothpaste is in the minds of the writers, certainly not reality, and this really pushes the new production code to its maximum level. Still, even with the code on the script's tail, it's pretty raunchy stuff, with some hidden sexual innuendo adding a lot of fun to the fast-moving script. It's also fun, in this pre-women's lib era, to watch Blondell winning at every turn, and to see smug Gargan getting his from both the women in his life. Some fun character performances from Al Shean, Bert Roach, and an unbilled Hattie McDaniel add to the sparkle of this post-code comedy that almost seems like pre-code with a few elements that slipped by Mr. Hays' big ears.

Nowadays movies portray business-persons as greedy, twisted, conspiratorial individuals. In the thirties, however, they generally were seen as at least useful, if not heroic. And perhaps I'm anachronistic, but that's still the way I think things really are.In this quasi-feminist film, the wonderful Joan Blondell seizes upon an inventor's idea for liquor flavored toothpaste. (Indeed, if you Google that term you'll find such a product actually exists today.) When her knuckle-headed father won't sell it through his company, however, she finds a way around him, and cuts a pseudonymous deal with his more foresighted rival.Then great fun results as she, the opposition's chief salesperson, and William Gargan, her father's chief salesman, try to constantly double-cross each other on-the-job, while falling for each other off-the-job.The picture's pace is swift, the dialog snappy, and the plot has no holes. I highly recommend it, and have only three caveats: 1. The script overlooks what I believe would have been "cocktail" toothpaste's greatest selling point—that of deniability. Neither your boss nor your spouse could ever prove you were drinking 'cause you could always claim they just smelled the toothpaste.2. While Gargan does a fine job with his role, his part itself has Jimmy Cagney written all over it. Had Cagney been Joan's opposition, "Traveling Saleslady" probably would have been considered a classic.3. Finally, I say quasi-feminist film because; at very end Joan, who clearly is the smartest person, and the best business mind in the picture reconciles with Gargan by telling him she wants to go to Niagra Falls and cook for him thereafter. What really should have happened, however, is this: she should have said "I want to go to Niagara Falls with you (a smiling reaction by Gargan) before taking over as your boss (a stunned Gargan promptly collapses to the floor in a faint)."

The character played by Joan Blondell wants to make it in a man's world and boy, does she! Her pompous father tells her women don't belong in business when she asks for a job -- any job. So she goes to work for his rival. And work she does! Her father is a stuffy toothpaste manufacturer. She hooks up with dizzy inventor Hugh Herbert and comes up with a plan to revolutionize the world of toothpaste. And she leases her and Herbert's services to her father's rival for a year. And then she goes to work in the title capacity.William Gargan is likable as the salesman who is both her romantic interest and her rival. (He works for her father's company. Needless to say, she is not using her real name; so to him, she is The Enemy.) It is far from a masterpiece. But Blondell is always a delight and it's a brassy, entertaining story.