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You won't be disappointed!

To me, this movie is perfection.

Strong and Moving!

A Masterpiece!

"PressPausePlay" is worth the watch. Specifically because technology is complicating the creative endeavour.I recently read about how concert tickets are becoming increasingly expensive because artists aren't making enough off record sales. I know for sure that online streaming services, for a small fee per month, are putting me in touch with existing and new music artists, but am I a fan? This is something raised by one of the interviewees in "PressPausePlay", who says that live concerts require a music listener's commitment - they have to leave the comfort of their home, and the endless playlist on the computer, to experience an event where anything can happen; where the artist may not sound as they do on the recording."PressPausePlay" also touches on how creative technologies have become cheaper, allowing anyone the means to be creative. One interviewee shares a great analogy: were we to develop tiny self-replicating machines, unchecked - at some point, the world would be inundated with grey goo.After watching this documentary, three things stand out for me: 1. it is good that the means of producing something artistic is now in more hands, but 2. it is becoming more difficult for the consumer to not be overwhelmed by the volumes of creative material out there, and 3. one needs to guard against the audience becoming the artist.What I like about PressPausePlay is that it draws opinions from people in different creative industries, and that it talks about both technological innovation as a phenomenon and how the artist engages with new technology in his or her own way. I enjoyed Ólafur Arnalds' journey in the documentary.Overall, the production value is impressive. PressPausePlay is beautifully shot, and I enjoyed the montages that punctuate some sequences. I liked how they used sounds of performances in the cut. Most importantly, it made me think about how I practise my craft in a time where just about anyone can make their own movie.

Press Pause Play is an enlightened documentary film featuring the musician Moby, as well as many other current artists, who comment on the technological advances that have enabled artists to create more freely; as well as get their art out in the public zeitgeist more quickly and easily. The film discusses whether or not the changing landscape for artists and the new technologies available to both create and promote their art will lead to artists retaining more creative power and access; or whether it will create a brave new zeitgeist of mainly "noise". However, the general theme of the film is optimistic about a renaissance of new fresh art and access for so many of the talented young artists who have a message today. The world is becoming an artistic democracy, where the public is enabled to vote with their computer or smart phone. So, it is apparent that even though many more people with varying degrees of talent are given a voice; the cream will still rise to the top as it always has.

I watched this documentary after stumbling upon it on Techcrunch. While it deals with pertinent issues and has a few important points to make, the presentation leaves more to be desired. The documentary keeps skimming through various people without actually giving enough time to a particular artist (with the exception of a particular Icelandic artist). What I was expecting was insight into particular phenomena through somewhat detailed case studies. Instead, what the movie offers is recurring commentary by people in the industry, journalists etc., which doesn't add significantly to what we already know. And there is something about the general flow which makes it come across as somewhat one sided and closed in. There isn't a narrator who is outlining the flow; there isn't an interviewer who would challenge some of the views; there isn't really any data or public opinion. The movie just keeps flitting from one person's view to another. The views themselves vary from being sometimes speciously authoritative to being completely clueless. And there are these montages of live musical performances thrown in, which again don't cover a particular act, but are just collages of scenes with some music playing in the background. The movie falls prey to some of the very pitfalls that it warns about; in an attention deficit world reliant heavily on technology, mediocrity in art is a very real danger.

As a producer of A Design Film Festival, it has been a privilege to preview the films that we screen for the festival. Today, I sat down to PressPausePlay and for the first time, found the need to put into words what this film has done for me.This is possibly the most relevant and important film made in our time about our time.PressPausePlay has beautifully connected the dots of how subconsciously yet drastically, technology has changed the way we do things.Anybody can play an instrument, anybody can operate a camera and anyone can use a software. It is no longer simply about the craft. It is about the idea, the process and the final experience which we deliver. How do we continue to do what a million other people around the world can do and not get lost in the noise? That is the true challenge of our time.There has been no better and more exciting or worst and terrifying a time to be a maker, do-er or creator.