Watch Screen Test: Lou Reed (Coke) For Free

Very best movie i ever watch

When a movie has you begging for it to end not even half way through it's pure crap. We've all seen this movie and this characters millions of times, nothing new in it. Don't waste your time.

The story, direction, characters, and writing/dialogue is akin to taking a tranquilizer shot to the neck, but everything else was so well done.

True to its essence, the characters remain on the same line and manage to entertain the viewer, each highlighting their own distinctive qualities or touches.

A Warhol experiment just like many others from his earliest years by capturing simple acts in continuous long shots. This one, a screen test with Lou Reed holding a Coca-Cola bottle and drinking its content through the whole video, sometimes holding the bottle next to his face, almost as if promoting the brand. I don't think Coca was aware of the video, or even asked Warhol to make a promotional clip for them but let's face it, it was a nice way to sell the product. Even though while behind the dark shades and barely showing any detectable reaction, Mr. Lou Reed seemed to express a genuine liking for the drink, there's something to be admired with his appearance, a truly bad boy who knows how to appreciate simple acts of life, getting the taste of Coke. Ten times better than many of the planned commercials released by that company.Andy Warhol made many of this screen test experiments with other artists (Nico, Edie Sedgwick, Dennis Hopper, etc.), possibly to present them in a different way we visualize them in their other medias, to gather a unique and different essence of the individual. While I absolutely adored the man's take with unknown figures such as "Eat" or "Blow Job", which were a lot longer than this 4 minutes clip, I don't felt it much compelling or of complete relevance. Works as a testament of time, from a fascinating cultural period where you could get away with something simple like this unintended promotional video. 7/10