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It's What's Inside That Counts
Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.
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Reviews
If you don't like this, we can't be friends.
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It's a movie as timely as it is provocative and amazingly, for much of its running time, it is weirdly funny.
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The film never slows down or bores, plunging from one harrowing sequence to the next.
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It’s sentimental, ridiculously long and only occasionally funny
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