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Professional Sweetheart

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Professional Sweetheart

Radio singer Glory Eden is publicized as the ideal of American womanhood in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail, who turns out to be a hayseed.

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Release : 1933
Rating : 6.1
Studio : RKO Radio Pictures, 
Crew : Grip,  Makeup Artist, 
Cast : Ginger Rogers Norman Foster Zasu Pitts Frank McHugh Allen Jenkins
Genre : Comedy Romance

Cast List

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Reviews

AniInterview
2018/08/30

Sorry, this movie sucks

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Dotsthavesp
2018/08/30

I wanted to but couldn't!

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Billy Ollie
2018/08/30

Through painfully honest and emotional moments, the movie becomes irresistibly relatable

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Caryl
2018/08/30

It is a whirlwind of delight --- attractive actors, stunning couture, spectacular sets and outrageous parties. It's a feast for the eyes. But what really makes this dramedy work is the acting.

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Al Westerfield
2013/11/15

This wonderful cast interacts with absolute precision, whether walking around a room or interrupting each others' wisecracks. The script and direction meld into an enjoyable film. What's best is that not one character ever removes his tongue from his cheek. They know it's not serious and so do we. It's just pure fun.Some reviewers say the film is heavily gay; I beg to differ. While Pangborn gives a few swishes, it's not entirely clear which side of the street he walks on until near the end. There Pitts see him in his underwear, feigns surprise and then walks into his room and closes the door. The rest is left to our imagination, but gay isn't part of it.This is a film to see again and again to appreciate great plotting and directing.

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utgard14
2013/11/15

Mostly boring pre-code comedy with some nice direction and very few laughs. With a cast like this, it really should be better. The story is about a radio star (Ginger Rogers) known as America's Sweetheart who wants to live it up and go dancing, drinking, having sex, etc. So her PR team compromises by getting her a husband: a rube from Kentucky (Norman Foster). Some slightly saucy pre-code dialogue seems to be the main selling point for many. But it's still pretty tame stuff. Ginger dancing around in her underwear and one scene where she gets spanked are the movie's racier moments. Funniest scene is when Frank McHugh cons the rube into proposing. Ginger gives it her best but the script just isn't strong. Only a must for hardcore Ginger fans.

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kidboots
2011/11/21

"Professional Sweetheart" proved to be an important picture for Ginger Rogers. She had just left Warners and went over to RKO for what she thought was yet another unpretentious programmer - and it was, sort of, but the script poked satirical fun at radio sponsors and commercialized purity. Frank Nugent, of the New York Times, who had never shown much interest in Ginger, thought that she had rarely been so entertaining. RKO thought she had a future and placed her under contract and even though she was soon over at Poverty Row filming "A Shriek in the Night", they remembered her when Dorothy Jordan dropped out of "Flying Down to Rio", giving her her first screen teaming with Fred Astaire.Miss Glory Eden (Rogers) is the Purity Girl of the air - the girl beloved by "dwellers in Manhattan penthouses and country folk on Main Street". She is supposed to represent everything sweet and good but she is getting pretty fed up with her lifestyle - the food she is forced to eat is healthy and bland - no champagne, caviar or chocolate for her and she longs to kick up her heels in a real New York nightclub with sexy underwear and a slinky dress. She feels she had more freedom back in the orphan's home. More than anything else Glory wants a man - a playboy!!! "No second hand goods for you"!!! Gregory Ratoff declares - "you must have a virgin"!!! Yes he really does say that!! In the same scene Glory bemoans the fact that she wants to be like her girlfriend - the one who came to town, found a man, got a fur coat and even got into trouble!!! Glory says enviously "Yes, she even got into trouble - but I'm not even getting there"!!! Pretty racy dialogue - even for a pre-code!!They (all the wonderful stable of character actors - Zasu Pitts, Frank McHugh, Franklin Pangborn) organise a "date" for her with one of her many fans, a taciturn country boy, Jim Davey (Norman Foster) who is suspicious of city slickers!!! There is so much publicity about her country sweetheart that the press demand a wedding!! - which takes place broadcast coast to coast!! It is orchestrated to the last degree - even to how much applause there is to be and there is even a reference to television when the wedding gifts are described. Lucien Littlefield describes them as high class and elegant but in reality they are cheap and tasteless.When a rival sponsor appears on the scene Jim realises that Glory's dreams of a house in the country, a little white picket fence etc was all talk and once she knows that the new contract carries no clauses - she can smoke, drink, go to nightclubs and eat chocolate she is eager to sign but Jim has a trick or two up his sleeve. He takes her to the country and she starts to thrive - all the skills she learned as an orphan - cooking, cleaning etc she just loves!! But all her domesticity goes out the window when she learns her maid has taken over her singing duties on the radio and the public love her!!!This is a really fun movie, all the team of wacky funsters are in it and because there are quite a few there is no chance that their comedy gets too much or too labored. Apart from the few I have already mentioned there is also Allen Jenkins and Sterling Holloway.

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fabulutz
2007/06/16

Ginger Rodgers shines in a role that might have been written for Jean Harlow. She cracks wise, hurls insults, and dances around in her underwear. Zazu Pitts is priceless as the gushing and gullible small town reporter. Franklin Pangborn is more blatantly gay here than we normally get to see him. This movie touches on many aspects of celebrity that remain true to this day. The manipulation of a public image and the team of professionals that that requires. The all important "product", the selling of which is the reason for everything. This movie is also amazingly tolerant and socially progressive for it's time. The attractive black housekeeper's character is more of a friend to Ginger, who's footloose lifestyle she envies. Pangborn's character as one of her handlers is made obviously gay without degradation or judgement. Don't expect "Dinner at Eight", but "Professional Sweetheart" is sparkling and breezy pre-code fun!

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